With the clandestine launch of its first web browser app, it is clear that global retail giant Amazon intends to leave a mark in every facet of India life. Facebook and Google are majorly building their native "lite" version apps by offering Facebook Lite and Messenger Lite while Google has Gmail Go, Google Go, Google Maps Go, and YouTube Go that all are available pre-installed on devices running Android Oreo (Go Edition). And no, there is no iOS version yet.
Play store listing shows last updated date "March 20,2018" but it was not officially announced. Dubbed as "Internet" the browser is deemed to be lighter on resources than other browsers in the market.
The interesting thing to note here is that the download size of the browser is about 2.4 MB in comparison to 21 MB for Google Chrome, 54.5 MB for Edge, 19.9 MB for Firefox and 14.7 MB for Opera as pointed by TechCrunch. Amazon will also update users with new features and updates regularly but small in size.
Web browsers are plenty in both desktops and smartphones. It now has only a few 100 something downloads not even reaching the 1000 mark. It aims to block website trackers in the ideal sense. We tried downloading this app on Honor 7X, Xiaomi Redmi Y1 and OnePlus 5 but we couldn't.
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Just like other browsers, Internet browser comes with a customized homepage that offers an integrated section for trending news of the day. This Amazon-branded web browser offers Tab Previews, Private Browsing, and Automatic Fullscreen. Like many other browsers, Internet also has private browsing which will not save web pages visited in their history.
The app claims to provide privacy and states that it won't collect private data or even ask for additional permissions from phones. Amazon assures that the browsing on the private tabs will not be tracked or collected as the data isn't recorded on the device.
There's nothing India specific about the app as such, apart from the fact that it's built to accommodate slower net speeds.
Similar to Amazon's efforts, Google and Facebook have also rolled out a suite of lightweight apps for emerging markets like India.