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Apple Music is growing at a steady pace, but Apple thinks it can do better with a new leader. Apple has timed this confirmation with the announcement of the promotion of Oliver Schusser who is now responsible for leading Apple's music streaming service globally.

With Schusser's promotion, Apple marketing exec Tracey Hannelly has now been promoted to lead worldwide services in 155 markets. Schusser played a key role in Apple's acquisition of Shazam, and had worked overseas on the App Store, iTunes, iBooks and more. The previous count, released a month ago, showed Apple with 38 million paying Music members, an increase of 2 million (5.6%) from February to March.

Also on Wednesday, Sweden-based Spotify doubled down on its partnership with Hulu, saying all of its users will now get access to its ad-free music streaming service, as well as to Hulu's limited-ad subscription TV service.

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Spotify, however, remains far out in front, with around 75m subscribers around the globe.

Apple's products and services business, which comprises Apple Music, the appstore and I-Cloud, is now becoming increasingly essential to this Apple's fiscal prognosis as the sensible phone industry has matured and iPhone sales growth has slowed.


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