More than 60,000 children had teeth extracted in hospital a year ago - the equivalent to 141 operations a day.
If children in the United Kingdom are having teeth removed due to tooth decay and developing type two diabetes, not to mention becoming obese, then something needs to be done. The cost to the NHS is £3.4bn a year.
The measure works by making firms pay a levy if their products contain more than a set amount of sugar. This is a huge period of change for the industry, but it should be considered as an opportunity for innovation in your soft drink offering.
The move aims to help tackle childhood obesity.
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"That said, there are clear health benefits to the whole population if we are all able to reduce the amount of free sugar in our diet". But in 2014, the New York Court of Appeals ruled that the New York City Board of Health had exceeded its regulatory authority in adopting the regulation.
However the British Soft Drinks Association said there was no evidence to suggest that a tax of this sort would have a meaningful impact on obesity.
"Untreated dental care remains one of the most prevalent and preventable diseases affecting children and young people's ability to speak, eat, play and socialise". Fruit juice and smoothies should be limited to 150ml a day. Consumers are already opting for lower calorie alternatives, which could prove beneficial to operators, giving them the opportunity to adjust their prices and differentiate between low and full sugar options, with minimal detrimental effect.
In a fantastic news for health campaigners, the UK's first ever sugar tax comes into force today. It is believed manufacturers of soft drinks which contain more than five grams of sugar per 100ml will have to pay 18p per litre to the Treasury.
The Lincolnite asked people in Lincoln city centre if they thought the increased tax was a good idea. She added that they were working to help Global Positioning System have the "incredibly sensitive conversations" with parents about tackling their children's weight.