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The cost of a Netflix membership climbed 14 percent during the moment, and customer ranks increased to 125 million.

The US-based video giant, which has been on a tear with original programs including "The Crown" and "Stranger Things", saw its shares surge 6.5% in after-hours trade last night on the stronger-than-expected results. The stock has a market capitalization of $135,240.03, a price-to-earnings ratio of 246.22, a PEG ratio of 4.27 and a beta of 0.99.

Netflix's march to worldwide domination is tramping along. Earlier this week, the companies announced that Comcast would bundle Netflix in to its cable subscriptions, offering yet another entry point for Netflix to ferret up potential consumers that haven't quite cut the cord yet but still might be interested in Netflix's content. Netflix normally carries a price tag of around $13.99, but the companies have not said what its price will be as part of a cable bundle yet. The Los Gatos, California, company added another 7.4 million video-streaming subscribers during the first three months of the year, ending March with 125 million throughout the world, including almost 57 million in the U.S.

GBH analyst Daniel Ives commented, "Domestic streaming net adds of 1.96 million vs. the Street at 1.48 million was one of the biggest positive takeaways for the bulls, as this continues to show no signs of softness from the price increase installed in the December quarter".

Netflix plans to spend as much as $8 billion Dollars in 2018 to boost its original TV and movie library, up $2 billion compared to a year ago.

The decrease in Spotify's average price per subscriber will make it more hard to turn a profit, something that the company has never done since its inception in 2007. Netflix itself has tried to get investors to focus on other numbers, including its revenue and a measure of profit that excludes some types of expenses.

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Still, Netflix continues to face stiff competition. Following the announcement, the stock was up 7% at $329.72 in Monday's after-hours session. That leverage allows Netflix to spend more to acquire the rights to TV series and films while also remaining profitable.

All that original content doesn't come cheap.

There's another metric that is more forward looking, and that is the cash Netflix spends for its programming. That figure has almost doubled in two years - faster than Netflix revenue growth over the same period. Netflix can't back out of being an expensive entertainment creation machine. Netflix will release about 700 original pieces of programming this year, including about 80 movies (more than any studio), more than one stand-up special a week and as many unscripted series as any USA cable network.

Many investors still believe Spotify has a chance to become the Netflix of audio streaming. But it means they can't talk about Netflix's impressive subscriber number without also showing that those gains are essential to the Netflix machine.

Shira Ovide is a Bloomberg Gadfly columnist covering technology.