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The $7.4-billion project would almost triple the flow of diluted bitumen and other products between Edmonton and Burnaby.

During a press conference in Edmonton on Thursday, Alberta Premier Rachel Notley gave some details on the province's C$1.2 million ($940,000) advertising campaign launched on April 30, aimed at changing the hearts and minds of those Canadians in opposition to the Trans Mountain Pipeline expansion.

One of the billboards states: "Trans Mountain Pipeline means more money for roads, schools and hospitals".

"I'm optimistic that we will be successful in that task", Notley said.

Notley wouldn't go into detail, but did say she's confident that construction on the pipeline planned for later this year will happen on schedule, as daily talks between Alberta, Kinder Morgan and the federal government continue.

The City of Burnaby has applied to the Supreme Court of Canada for leave to appeal the construction of Kinder Morgan's Trans Mountain pipeline expansion project after lower courts and the National Energy Board rejected its challenge.

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Along with the billboards, Notley will be writing an op-ed in BC media, in response to critical comments made by Vancouver Mayor Gregor Robertson.

Alberta has started a new campaign in B.C. that hopes to highlight the benefits and "counter the misinformation, harassment and obstruction" that the Trans Mountain Pipeline project has faced. Mr. Robertson "doesn't understand there are other cities than just his city - there are other people in the province of B.C., quite frankly, who are struggling to find employment".

She was also asked whether her party would consider splitting from the federal NDP, given the difference in opinion on the project. Trans Mountain argued that the bylaws were unconstitutional because they conflicted with the federal approval and the NEB Act.

The federal government is also seeking intervener status in the case.

As for Alberta's upcoming legislation which would restrict oil and gas shipments to the West Coast, Bill 12, Notley expects her government to vote on it early next week.