Google wants to make Maps a more personal experience.
The idea, according to Google Maps Senior Product Manager Sophia Lin, is that "in addition to helping you get where you need to go, we'll help you discover new places to eat and things to do around you".
Recommendations for top trending activities, which are centralized around the area you're now looking at in Maps.
If that wasn't enough, a new "For You" tab will let you know about all of the exciting culinary adventures taking place in your 'hood.
Google Maps is adding a "For you" section as well.
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Google has also introduced a new feature called "Your Match" which is a score that tells you how likely it is that you're going to enjoy a place you find on Google Maps. You'll see the reasoning behind each number, based on factors such as what Google knows about the business, your food and drink preferences (which you've previously selected in Maps), the places you've been to, and whether you've rated a restaurant or added it to a list.
Instead of relying on an unclear blue dot while walking around a cluttered city, Google suggests this camera-fueled augmented reality interface may one day save the day. Besides directions, the mode also helps identify nearby places, so you have a better feel for the neighborhood.
Finally, if you long-press on a location you can quickly share that spot with your friends, and they will be able to rank it and comment on it within the Maps app.
It's these match scores that are the most interesting, since it's basically Google's own algorithms telling you how it thinks you'll like a particular place. The generated list can be shared with friends for asking suggestions and enabling them to pick up so that more vote preferred options in the list by other friends could be known and decision shall be taken accordingly. Google News will be available in 127 countries on both Android and iOS, starting today, with a global roll-out planned for sometime later this week.