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Check out the full range of Prime Day baby deals on Amazon for more live deals.

It turns out that Amazon's technical glitch Monday that prevented Prime Day shoppers in the USA from accessing the online store for a few hours didn't hamper the e-commerce giant's biggest sales promotion of the year. Apart from saying there were 100 million products sold, the company focused on factoids while giving few actual sales numbers in the announcement, and provided none that would allow for meaningful comparisons to years past.

Amazon said small and medium-sized businesses had sold more than $1 billion in since Monday, when the event started.

In April of 2018 Amazon revealed that there are now over 100 million Prime members.

Sales in US have exceeded sales from a year ago for same timeframe despite a glitch on the website that periodically kept shoppers from making purchases.

Customers purchased millions of Fire TV devices on Amazon globally during Prime Day.

The problems of the world's second largest e-commerce provider during its much-hyped sale are a reminder that despite more than 20 years of growth in online sales, the shift to the Internet is not trouble-free. The company didn't provide a number, but continued Prime membership growth is key to the company's long-term growth due to their spending patterns, buying about two times as much as non-Prime members, Moody's said. Some of these aren't specific to Prime Day and thus don't require a membership, but the price cuts are also fairly modest in some cases-you can get $5 off MSRP on some of Nintendo's best games, like The Legend of Zelda: Breath of the Wild and Super Mario Odyssey.

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The sale is only available to Amazon Prime members however, which costs £79 a year, and customers are advised to download the Amazon Prime app to make browsing the sale easier. As the number of Prime subscribers continues to grow, so to does that size and scale of Amazon's Prime Day sale.

According to the release, sales even surpassed last year's Cyber Monday, Black Friday and Prime Day when comparing 36 hour periods.

In the United States, Prime Day had a brick-and-mortar component in 2018 with a week of savings offers at Whole Foods Market stores.

What else is on sale for Prime Day this year?

Additionally, the firm said July 17 was the biggest sales day for smart home devices in the USA in its history.

This week's labor protests underscore a growing challenge for Amazon: It is facing increased scrutiny over its hiring and labor practices at a time when it is looking to add thousands of new warehouse workers and growing at breakneck speed.


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