The president's son posted his own version of the ad on Instagram Wednesday with the comment, "There, fixed it for you".
According to ESPN, Gino Fisanotti, a Nike vice president of brand for North America, said: "We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward". "Even it means sacrificing everything".
Kaepernick already had a deal with Nike that was set to expire, but it was reportedly renegotiated into a multi-year agreement to make him one of the faces of Nike's 30th anniversary Just Do It campaign. The two-minute video titled "Dream Crazy" is narrated by the former San Francisco 49ers quarterback, only fueling some people's outrage at the company - particularly over at Fox & Friends.
The ad stood out as a bold statement on racial justice from Nike and as the latest demonstration of the company's values, experts said. "By pursuing this approach, Nike is back in the public conversation - and, yes, they'll create some enemies (that's for sure) but they'll also reactivate their core base - and create true believers".
One thing that bothers me is that some people lump together all the athletes involved in these protests.
Regardless of how you feel about the ad, those we talked to agree that it's getting people to think.
Johndrow said there is a perception that "you've got to keep your house in order first" and that companies "can't go proactive unless they're pristine". He threatened Nike in a tweet: "Our Soundman just cut the Nike swoosh off his socks".
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The NFL released a statement Tuesday saying the issues raised by Kaepernick "deserve our attention and action".
New Rochelle-based sports marketer Brandon Steiner says Nike's signing of Kaepernick is a publicity stunt created to sell sneakers.
After his protests, Kaepernick could not find a job for the 2017 season and sued the National Football League, accusing owners of colluding to blackball him.
Twitter user Sean Clancy, or @sclancy79, posted a picture of a pair of Nike trainers on fire on Tuesday that was retweeted 20,000 times.Athletes including Serena Williams, LeBron James, Kevin Durant and Chris Paul showed support.
The Internet, in classic fashion, is making light of Nike's new campaign. Nike's use of Kaepernick in the "Just Do It" ad seems to affirm that dedication, Holt said, because it will inevitably alienate some customers. The point of the topic is police brutality and that type of thing.