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Netflix says there's a pretty good chance that you have.

"Bird Box" has set the record for most watched Netflix film in its first week of release. And, according to Netflix, the movie is quite popular with its subscribers, as some 45 million accounts streamed it within the first seven days.

To counteract this absurdity, the rest of us started sharing our favorite Sandra Bullock movies. But now some people are questioning whether that number could possibly be true.

After writing the scene for the film, Heisserer went on to explain that they did indeed shoot it.

As Kelly Kahl, president of CBS Entertainment apparently put it: "independently verified by. uh, Netflix". For example, box office numbers are accurate, because they measure ticket sales.

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With the announcement that Sandra Bullock's "Bird Box" scored 45 million viewers, tt seems that Netflix has crowned itself king of the entertainment world in an age of intense ADD where people can stream whatever they want wherever they want at any time. We can take issue with the nitty-gritty numbers, but Bird Box's big debut is an important reminder of the power of Netflix's original content strategy and its straight-to-streaming approach.

It's really just marketing - perhaps impacting our split-second decision to give the movie a try, or even to subscribe to Netflix in the first place.

"Streaming services have gotten away with opting not to share the abundance of viewership information to which they have access, but as more traditional corners of the entertainment industry feel increasingly jealous of their 45 million-plus pairs of eyes, the blindfold may be coming off", concludes CNN. Plenty of folks share Netflix accounts, so some of those Bird Box viewings may be by more than one person at once.

Though generally very discreet about audience figures, Netflix is breaking its silence for late December 2018 release Bird Box, the post-apocalyptic thriller about a situation in which it's not safe to see.


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