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Firm Synamedia has revealed a new AI system which is created to clamp down on people who share their accounts with other people.

The firm, based in the United Kingdom, showed off the software at the Consumer Electronics Show in Las Vegas. The internet consumer protection group Electronic Frontier Foundation has pushed for laws to protect password sharing.

Citing statistics from research firm Magid, Synamedia said 26 percent of millennials share passwords for video streaming services. It's more heavily aimed at larger credentials-sharing operations across all streaming service. "It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts". However, the company wants to focus majorly on those who share their passwords with friends, family members, and roommates out of generosity. The software can determine if users are watching video at their home or if they've shared it with someone outside the home.

The system would, then, rate the users between 1 and 10 where 1 indicates that the user is likely not sharing the password and 10 represents a user who has a high probability of sharing passwords with someone.

"User behavior is subject to individual changes in time, location and consumption".

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That, he added, will not happen again. "We don't want anybody going through what we had to go through this past month". We start off with one and gradually when you get into the new year, you often see a different strain taking over.

Racine says that Synamedia's machine learning approach, which notes always-evolving "consumption patterns", is more flexible than a hard-coded algorithm that has to be updated manually and often.

Once Synamedia finishes its analysis, the fate of the user in question is in the service provider's hands.

The company claimed the system could save the streaming industry billions of dollars over the next years. "Our new solution gives operators the ability to take action", said Jean Marc Racine, Synamedia's chief product officer.

Normal streaming provider accounts when shared, bring down the individual subscriber fees and hence users have to pay substantially less to watch say a Netflix original.

Synamedia says its AI has already begun trials.