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The egg that now holds the most-liked Instagram post of all time, beating out Kylie Jenner, finally revealed who was behind the viral Instagram photo.

The Hulu video, which was touted as a post-Super Bowl reveal on the egg's Instagram page had many followers worrying the egg would turn out to be an ad for a product or new TV show. If you or anyone you know is struggling with depression and thinking of suicide, know that someone is always there.

The team told The NYT that they weren't keen on sharing more about the causes they will support beyond mental health, and they also kept mum on how much money they earned from the Super Bowl stunt.

Since the world_record_egg account on Instagram posted its first publication of "Eugene", the brown egg back in the beginning of January, more publications of the stock photo have been posted with each egg image featuring an additional crack.

Hulu's deal with the World Record Egg creators was brokered by Nick Tran, a former Samsung executive who joined Hulu previous year as VP of brand and culture marketing, according to the NYT report.

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He said guarantees had been given that future production of the Juke and Qashqai models were not affected. The letter said United Kingdom support was contingent on Nissan building two models in England.

"Mentalhealthamerica.net was the headline with "#TalkingEgg" and Egg Gang, which had previously been posted on the Instagram image. "Recently, I've started to crack", explains the egg before crumbling into pieces. If you're feeling the pressure, visit talkingegg.info to find out more.

And it's a 29-year-old advertising exec from London named Chris Godfrey, the New York Times reports. "We'd like to thank Talking Egg for shining a limelight on mental health tonight with an important message", the nonprofit tweeted.

At the website, users are prompted to choose from a range of global resources classified under "useful mental health links below".

Godfrey said that he picked an egg because "An egg has no gender, race or religion. An egg is an egg, it's universal", Godfrey said.